Why can’t I just tap there?

Why can’t I just tap there to increase brightness? iOS requires me to reach out for actual slider button to increase brightness.

Some limitations have to be reconsidered.


I’m voting for one hand use UX improvement across the board. :)

Why it’s hard to revolutionize email

A fairly obvious subject that serves as a good example for some the industry’s major problems.

Plenty of stuff hasn’t changed for email since prehistoric times.

If you want to do something fundamentally new in email, you kind of need to get ALL the clients and services people use for reading and writing email to support it. Very hard to do.

Anything else will be a half-measure of sorts and might result in major confusion and misunderstanding in a medium that is still so business-critical.

If you try, might end up in a similar conversation:

— “You didn’t read the urgent request I sent you? Don’t see any confirmation from you, Sam.”
— “Why, can’t you see I ‘liked’ it?”
— “What?!”
— “Oh, I forgot you’re using Outlook. Everyone in our department already switched to Gmail online. It has this neat feature ‘like’ feature…”

Mass impact innovation happens through big companies

If you want to innovate on a truly large scale you have to be Apple. Or Samsung. Or Google.

Too many great inventions don’t get adopted because they don’t have a large reach from the git go.

To improve any global existing ecosystem you have to be or become a part of it.

It is impossible to create a better remote for LG TVs and make it a default in every household that has that TV. On your own.

But what you can do is try. And seek out opportunities to sell your invention to the company that can take it to a global scale. Yes, you’ll be letting go of the control over your product, but that’s the only way to improve people’s experiences on a large scale.

Raw data. Let people know the consequences


One thing that bothers my picky mind about uploading photos to social media these days is how most of the services decrease the quality of the image. Same for video.

Not just that, but the fact they never tell me about it.

One takes a photo, uploads to Facebook, deletes from the phone. Now if a year later they want to print it — there’s only the downsized, compressed version available.

Don’t we live in a world where cost per megabyte diminishes? Where flickr gives you a free terabyte for photos. Where Dropbox is making a fortune selling extra storage. Same for Apple.

Don’t we get into an era where ridiculously high resolution smart TV displays make it into millions of households? To display those compressed images of your life’s best moments?

Respect the raw data, give options to pay for higher quality and storage.

At least let people know you reduce the quality, OK?

Syncing lunch delivery idea

Here’s an idea:

The Problem
People don’t like to pay for food delivery.
That’s why they would often avoid this lunch option.
Often people at work are eager to make an order together with colleagues. The problem is it’s hard to sync with folks, place a group order, choose collaboratively from the menu. Also hard to get the change for everybody.

The Solution

I imagine a better office lunch delivery experience like this.

I’m am working in a 250 employees company. Don’t want to go to this crowded place nearby for lunch, nor pay extra fee for food delivery. I also hate running around the office asking people to make an order together to get free delivery, going through the routine of placing an order for a group of people and so on.

What I do want is to have a good luch in a company of colleagues.

So how about I go to a favourite restaurant website, place an order for myself , enter my work address and tick an option “wait for other folks at my office to order”, and set wait time to 30min. Done.

I would then just let colleagues know that I’ve placed an order and they might as well join. If I wish to.

Next thing happening — several guys, including me, meet a delivery person, each getting their own package. We get to eat together and enjoy a nice lunch chat.

P.S. The low-fi variant might include orders placed over a phone conversation with a reataurant, everybody getting the change. No fuss with collecting the money and giving the change back to co-workers or figuring out ‘who’s food is in that package’.
Pete goes to a restaurant website. Adds a few items
The online delivery system knows you and your colleagues are ordering food for lunch. Could be by address of delivery. System suggests you wait a little bit more for other guys in the office to make an order. When enough people do you get a free delivery.

Could also let you push some activation to folks around the office (email, skype).

Could be an umbrella service for many restaurants etc.