Should You Listen to Users?

It seems democratic and non-elitist to set it and forget it and let the users take over. But the tools we use (Wikipedia) and the brands we covet (Nike or Ducati) resolutely refuse to become democracies.

Seth Godin

One of the world’s most acclaimed marketeer says you shouldn’t just do what people ask for.

If I had asked people what they wanted, they would have said faster horses.

Henry Ford

Henry Ford didn’t too.

Apple is well known to disregard users’ features requests and only improve things they personally want to in both software and hardware.

If you are in startups and innovation business, don’t let listening to users too closely block your progress.

If you were a doctor, just doing what patient asks you to isn’t enough. Know better.


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