The Kind of Innovation I Like

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One of past Apple World Developers Conference keynote that highlights companie’s top achievements made me realise once again that truly useful innovations don’t always depend on inventing the new piece of hardware or writing an ingenious chunk of code.

Being able to use different signatures for multiple email accounts on an iPhone might be just as important and anticipated a feature to many users as the new revolutionary display.

Apple obviously invests heavily into finding this kind of shortcomings and improving them to make people’s everyday life and work easier.

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