Digital Agency vs Consultancy

I think key reason why working in a “digital agency” doesn’t excite me is that most of UX work there is around temporary, one-shot advertising projects.

You craft a single campaign for a single brand that would be running for a month or so and then gone into non-existence.

Consultancy, on the contrary, deals with projects that result in creation of products and systems that change millions of people’s lives for quite a while in case of market success.

I vote for a longer lasting footprint.

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