On packaging design

So there was this carton package to hold 4 yoghurts, sold with a discount.


The company decided carton is not eco-friendly (more likely wanting to save on it). So they redesigned yoghurt boxes and put a sticker on top saying “Don’t break apart”. Carton gone.


(Never-mind the colors and branding ā€” these used the same carton container)

I liked the solution. Pretty elegant it seemed. Until this morning I basically ripped the whole set apart trying to break out one box.


The solution turned out to be not so cool. :(

As always ā€” use the thing once you designed it to test the concept. And in product packaging design, test it thoroughly.


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