On packaging design

So there was this carton package to hold 4 yoghurts, sold with a discount.

20140222-141927.jpg

The company decided carton is not eco-friendly (more likely wanting to save on it). So they redesigned yoghurt boxes and put a sticker on top saying “Don’t break apart”. Carton gone.

20140222-142013.jpg

(Never-mind the colors and branding ā€” these used the same carton container)

I liked the solution. Pretty elegant it seemed. Until this morning I basically ripped the whole set apart trying to break out one box.

20140222-142437.jpg

The solution turned out to be not so cool. :(

As always ā€” use the thing once you designed it to test the concept. And in product packaging design, test it thoroughly.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s