The book provides a solid overview of the most used research techniques that could help anyone designing a product make better decisions.
The suggestions are scalable and down to earth. Takes all the ‘rocket science’ scent off the notion of ‘research’ in design.
All of the examples are based around a single sample project. You never get stuck with just the theory.
It is easy to take in, effortless to start and providing highly practical advice.
All around a great read with the tasty bit of humor.