On packaging design

So there was this carton package to hold 4 yoghurts, sold with a discount. The company decided carton is not eco-friendly (more likely wanting to save on it). So they redesigned yoghurt boxes and put a sticker on top saying “Don’t break apart”. Carton gone. (Never-mind the colors and branding — these used the same… Continue reading On packaging design

Borrowing Design Ideas

Some good interface and ergonomics ideas can be used outside the field they were developed for. Here’s an example illustrating recyclability of a good design idea Right, this is a baby cup. The lid it has successfully (hopefully) prevents toddlers from spilling drinks and choking. My guess is it was designed especially for babies. But… Continue reading Borrowing Design Ideas