Some media are on the decline for a while and have to reconsider the way they advertise themselves before disappearing altogether. Take home printing. To get customers to buy home printers manufacturers best advertise the very value of printing something on the paper. Not the gadget, not the features. The solution. Does your business look this… Continue reading Disappearing media
This song by Arcade Fire (Grammy-winning band), although focused on a different subject altogether, is a perfect users’ anthem: Don’t wanna hear the noises on TV Don’t want the salesmen coming after me Don’t wanna live in my father’s house no more Don’t want it faster, I don’t want it free Don’t wanna show you what… Continue reading Users’ anthem
Watching how people hack & create workarounds for your or competitor’s product is a good source of inspiration.
It seems democratic and non-elitist to set it and forget it and let the users take over. But the tools we use (Wikipedia) and the brands we covet (Nike or Ducati) resolutely refuse to become democracies. Seth Godin One of the world’s most acclaimed marketeer says you shouldn’t just do what people ask for. If… Continue reading Should You Listen to Users?